Akude, Derrick Nukunu, John Kwame Akuma, Emmanuel Addai Kwaning, Kojo Agyekum Asiama, and Isaac Kwame Amoah-Ahinful. “Sustainable Marketing Strategies and Financial Performance in the Hotel Industry: Does Digital Transformation and Integration Matter?”. International Review of Management and Marketing 16, no. 1 (November 11, 2025): 30–43. Accessed December 5, 2025. https://econjournals.com/index.php/irmm/article/view/20316.