Thai, Nguyen Trong Minh, and Huynh Thi Le Minh. “The Antecedents and Consequences of Social Media Marketing Adoption: Empirical Evidence from SMEs in Vietnam’s Tourism Sector”. International Review of Management and Marketing 15, no. 6 (October 13, 2025): 159–170. Accessed December 5, 2025. https://econjournals.com/index.php/irmm/article/view/19985.