Sunil, Sunil, and Shemphang Wann Lyngdoh. “Revolutionizing Retail With Live Streaming: A Study of Indian Consumer Insights”. International Review of Management and Marketing 15, no. 4 (June 23, 2025): 36–44. Accessed December 5, 2025. https://econjournals.com/index.php/irmm/article/view/18639.