Wee, Lala Setiany, et al. “When Price Cuts Fail to Pay Off: Behavioral Mechanisms Mediating the Price Reduction-Purchase Behaviour Relationship in Multi-Tier Fast-Moving Consumer Goods Distribution”. International Review of Management and Marketing, vol. 17, no. 1, Nov. 2026, pp. 896-07, doi:10.32479/irmm.24172.