Sharmila, R., and D. Janis Bibiyana. “The Impact of Omnichannel Strategies on Consumer Purchase Intention and Purchase Behaviour in Fast-Moving Consumer Goods the Mediating Role of Perceived Ease of Use”. International Review of Management and Marketing, vol. 16, no. 4, May 2026, pp. 748-53, doi:10.32479/irmm.23574.