Gupta, Parv, and Gyaneshwar Singh Kushwaha. “From Augmented Reality Gaming Temptation to Total Obsession: Investigating the Impact of Behavioural Intention and Continued Usage Towards AR Gaming”. International Review of Management and Marketing, vol. 16, no. 2, Feb. 2026, pp. 310-22, doi:10.32479/irmm.22097.