Shkeer, A. S. and Awang, Z. (2019) “Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis”, International Review of Management and Marketing, 9(6), pp. 87–97. Available at: https://econjournals.com/index.php/irmm/article/view/8622 (Accessed: 20 April 2024).