Azar, N. K. and Mehrani, H. (2017) “The Effect of Relationship Marketing Orientation on Brand Equity (Case Study: Privileged Branches of Sepah Bank in Tehran)”, International Review of Management and Marketing, 7(5), pp. 153–163. Available at: https://econjournals.com/index.php/irmm/article/view/5793 (Accessed: 16 May 2022).