Kholifah, C. N. and Dewi, C. K. (2026) “The Effect of Perceived Ease of Use and Perceived Usefulness on E-WOM and Buying Intentions on Wardah Virtual Try on in Indonesia (Mediation Role of Cognitive and Emotional)”, International Review of Management and Marketing, 16(6), pp. 250–264. doi: 10.32479/irmm.24335.