Musa, Haslinda, Shirly Chung Hsian Li, Zuraida Abal Abas, and Norhidayah Mohamad. 2016. “Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises (SMEs) in Malaysia”. International Review of Management and Marketing 6 (7S):112-15. https://econjournals.com/index.php/irmm/article/view/3211.