Ghani, Mazuri Abd, Aida Othman, Nor Asmahani Ibrahim, and Wan Zulqurnain Wan Ismail. 2016. “Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry”. International Review of Management and Marketing 6 (4):1026-33. https://econjournals.com/index.php/irmm/article/view/2950.