Muneekaew, Pinyapat, Noptanit Chotisarn, and Thadathibesra Phuthong. 2026. “Building Trust, Triggering Skepticism: An ADO–TCM Systematic Review of Green Signaling in Hospitality Marketing”. International Review of Management and Marketing 16 (6):347-61. https://doi.org/10.32479/irmm.24321.