IWATA, R.; KURAMOTO, K.; MATSUMOTO, K.; KUMAGAI, S. Extracting Innovative Buyers by Scoring Using Innovator Theory. International Review of Management and Marketing, [S. l.], v. 10, n. 5, p. 92–102, 2020. Disponível em: https://econjournals.com/index.php/irmm/article/view/9815. Acesso em: 27 apr. 2024.