XUE, D.-F.; ZHAO, S.-J.; ZHANG, D.-P. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. International Review of Management and Marketing, [S. l.], v. 4, n. 2, p. 167–174, 2014. Disponível em: https://econjournals.com/index.php/irmm/article/view/770. Acesso em: 28 apr. 2024.