AZAR, N. K.; MEHRANI, H. The Effect of Relationship Marketing Orientation on Brand Equity (Case Study: Privileged Branches of Sepah Bank in Tehran). International Review of Management and Marketing, [S. l.], v. 7, n. 5, p. 153–163, 2017. Disponível em: https://econjournals.com/index.php/irmm/article/view/5793. Acesso em: 24 apr. 2024.