BEN YOUSSEF, S.; DRIDI, D. National Advertising and Cooperation in a Manufacturer-Two-Retailers Channel. International Review of Management and Marketing, [S. l.], v. 3, n. 2, p. 75–85, 2013. Disponível em: https://econjournals.com/index.php/irmm/article/view/423. Acesso em: 2 may. 2024.