AYDIN, H.; ZEHIR, C. What Type Relationship Do We Have with Our Brands? Is The Name of This Relationship Brand Romance?. International Review of Management and Marketing, [S. l.], v. 7, n. 2, p. 272–283, 2017. Disponível em: https://econjournals.com/index.php/irmm/article/view/4048. Acesso em: 8 may. 2024.