KELESBAYEV, D.; KALYKULOV, K.; YERTAYEV, Y.; TURLYBEKOVA, A.; KAMALOV, A. Expressions Creating Confusion among Elements of Promotion Mix: Sales Promotion. International Review of Management and Marketing, [S. l.], v. 7, n. 2, p. 193–196, 2017. Disponível em: https://econjournals.com/index.php/irmm/article/view/3802. Acesso em: 23 apr. 2024.