KOT, S.; KUCHARSKI, M. Real Value of Advertising Value Equivalent in Sport Sponsorship. International Review of Management and Marketing, [S. l.], v. 7, n. 1, p. 34–42, 2017. Disponível em: https://econjournals.com/index.php/irmm/article/view/3001. Acesso em: 28 apr. 2024.