TIMOFEEVA, A. A.; BULGANINA, S. V.; FOMENKO, N. M.; KHACHATUROVA, M. S.; NEKRASOVA, M. L.; ZAKHAROVA, E. N. Features of the Implementation of Integrated Marketing Communications: Resistance to Change. International Review of Management and Marketing, [S. l.], v. 6, n. 1S, p. 27–32, 2016. Disponível em: https://econjournals.com/index.php/irmm/article/view/1861. Acesso em: 1 may. 2024.