LIOW, M. L. S.; CHAI, Y. K. Branding Orientation in the Accommodation Industry. International Review of Management and Marketing, [S. l.], v. 5, n. 2, p. 61–72, 2015. Disponível em: https://econjournals.com/index.php/irmm/article/view/1131. Acesso em: 3 may. 2024.