KöNIG, Jan C. L. The Never-Ending Story Teller – A Narratological Genealogy of Storytelling in Marketing and Management. International Review of Management and Marketing, [S. l.], v. 10, n. 5, p. 127–137, 2020. Disponível em: https://econjournals.com/index.php/irmm/article/view/10187. Acesso em: 24 nov. 2024.