OGUNNAIKE, Olaleke Olusye; KEHINDE, Oladele Joseph; OMOYAYI, Oluwadamilola Oluwatosin; POPOOLA, Oluwamakinde Oluwamayowa; AMORUWA, Andrew. Conceptualization of the Relationship between Brand Equity and Purchase Behavior. International Review of Management and Marketing, [S. l.], v. 7, n. 2, p. 403–408, 2017. Disponível em: https://econjournals.com/index.php/irmm/article/view/3963. Acesso em: 21 nov. 2024.