WINARTO, Arief Eko; AYURA, Annisa; SULASTRI, Nely; SIMANJUNTAK, Evi Rinawati. Extending the Theory of Planned Behavior in Life Insurance Purchase Intention: Fatalism, Learned Helplessness, and Financial Moral Obligation in Indonesia. International Review of Management and Marketing, [S. l.], v. 17, n. 1, p. 861–873, 2026. DOI: 10.32479/irmm.24972. Disponível em: https://econjournals.com/index.php/irmm/article/view/24972. Acesso em: 1 nov. 2026.