PENPOKAI, Sukachai; LAPTANED, Ungul. Driving Business Growth through Adaptive Leadership, Open Innovation, and Market Sensing: The Role of Purple Ocean Strategy in Information Technology Solution Business. International Review of Management and Marketing, [S. l.], v. 17, n. 1, p. 711–723, 2026. DOI: 10.32479/irmm.24949. Disponível em: https://econjournals.com/index.php/irmm/article/view/24949. Acesso em: 1 nov. 2026.