AÇIKSÖZLÜ, Övgü; ÜNAL, Merve Aycan. Extending the Ansoff Matrix to Metaverse Tourism: An Artificial Intelligence-Assisted Conceptual Framework for Digital Growth Strategies. International Review of Management and Marketing, [S. l.], v. 17, n. 1, p. 824–829, 2026. DOI: 10.32479/irmm.24940. Disponível em: https://econjournals.com/index.php/irmm/article/view/24940. Acesso em: 1 nov. 2026.