BELLINDA, Dinda; SUPRIATIN, Kurniasari; SIMANJUNTAK, Evi Rinawati. Why Parent Brand Trust Is Not Enough? Entitativity, Perceived Quality, and Perceived Risk in Life Insurance Trust Transfer. International Review of Management and Marketing, [S. l.], v. 17, n. 1, p. 584–593, 2026. DOI: 10.32479/irmm.24870. Disponível em: https://econjournals.com/index.php/irmm/article/view/24870. Acesso em: 1 nov. 2026.