SUHUD, Usep; NAIR, Sudhashini; HOO, Wong Chee; ATMAJA , Dodi Ria; SIHOTANG, Doni Sugianto; NUI-SUK, Chawapong; AUJIRAPONGPAN, Somnuk. Parasocial Interaction and Perceived Value as Determinants of Intention to Buy Made-in-Thailand Products through Live- Streaming Personal Shoppers. International Review of Management and Marketing, [S. l.], v. 17, n. 1, p. 375–391, 2026. DOI: 10.32479/irmm.24850. Disponível em: https://econjournals.com/index.php/irmm/article/view/24850. Acesso em: 1 nov. 2026.