SHRIVASTAV, Abhishek; SRIVASTAVA, Ankita. Predictive PLS-SEM Analysis of Artificial Intelligence Chatbots in Innovative Marketing. International Review of Management and Marketing, [S. l.], v. 17, n. 1, p. 468–482, 2026. DOI: 10.32479/irmm.24810. Disponível em: https://econjournals.com/index.php/irmm/article/view/24810. Acesso em: 1 nov. 2026.