SAMUARA, Gisella Maureen; UTOMO, Grace Natalia; CHANDRA, Joceline Christasya; CAHYADI, Karina; SIHOMBING, Sabrina Oktaria. Brand Love, Customer Brand Engagement, and Brand Pride as Predictors of Brand Defense among Indonesian iPhone 17 Series Users. International Review of Management and Marketing, [S. l.], v. 17, n. 1, p. 483–496, 2026. DOI: 10.32479/irmm.24809. Disponível em: https://econjournals.com/index.php/irmm/article/view/24809. Acesso em: 1 nov. 2026.