ALHOSSEINY, Hajar Mohammad; ABOUELFATH, Dalia. The Effect of AI Virtual Influencers on Purchase Intention: The Mediating Role of Parasocial Interaction: A Field Study on the Fashion Industry in Egypt. International Review of Management and Marketing, [S. l.], v. 17, n. 1, p. 206–219, 2026. DOI: 10.32479/irmm.24784. Disponível em: https://econjournals.com/index.php/irmm/article/view/24784. Acesso em: 1 nov. 2026.