OKAN, Serdar. Understanding Loyalty in the Aviation Sector: The Mediating Role of Perceived Value between Brand Equity and Loyalty. International Review of Management and Marketing, [S. l.], v. 16, n. 6, p. 498–506, 2026. DOI: 10.32479/irmm.24554. Disponível em: https://econjournals.com/index.php/irmm/article/view/24554. Acesso em: 4 sep. 2026.