KUN, Huang. The Impact of Source Credibility of Live-Streaming Celebrities on Consumers’ Impulse Buying Behavior in Live E-Commerce: A Stimulus-Organism-Response Perspective. International Review of Management and Marketing, [S. l.], v. 16, n. 6, p. 665–676, 2026. DOI: 10.32479/irmm.24510. Disponível em: https://econjournals.com/index.php/irmm/article/view/24510. Acesso em: 4 sep. 2026.