ALSAAIDEH, Majdi; KILANI, Yanal. Enhancing Customer Experience through Business Intelligence: Preference and Behavior. International Review of Management and Marketing, [S. l.], v. 16, n. 6, p. 445–454, 2026. DOI: 10.32479/irmm.24462. Disponível em: https://econjournals.com/index.php/irmm/article/view/24462. Acesso em: 4 sep. 2026.