RACHYNSKA, Halyna; PETRUKHA, Nina; SEREDA , Nataliia; PETRUKHA , Serhii; BRATKO , Oleksandra. Behavioral Economics in Green Marketing: How to Push Consumers to Make Responsible Choices (Nudge Theory). International Review of Management and Marketing, [S. l.], v. 16, n. 6, p. 303–313, 2026. DOI: 10.32479/irmm.24361. Disponível em: https://econjournals.com/index.php/irmm/article/view/24361. Acesso em: 4 sep. 2026.