KIM, Taewan; ALHAMAD, Ahmad Qasim Mohammad; KIM, Tae-Kook. Collective Memory in the Age of SNS Big Data: Cultural Sensitivity, Moral Outrage, and Reputation Repair in Global Marketing. International Review of Management and Marketing, [S. l.], v. 16, n. 6, p. 470–476, 2026. DOI: 10.32479/irmm.24360. Disponível em: https://econjournals.com/index.php/irmm/article/view/24360. Acesso em: 4 sep. 2026.