KHOLIFAH, Cantika Nur; DEWI, Citra Kusuma. The Effect of Perceived Ease of Use and Perceived Usefulness on E-WOM and Buying Intentions on Wardah Virtual Try on in Indonesia (Mediation Role of Cognitive and Emotional). International Review of Management and Marketing, [S. l.], v. 16, n. 6, p. 250–264, 2026. DOI: 10.32479/irmm.24335. Disponível em: https://econjournals.com/index.php/irmm/article/view/24335. Acesso em: 4 sep. 2026.