MUNEEKAEW, Pinyapat; CHOTISARN, Noptanit; PHUTHONG, Thadathibesra. Building Trust, Triggering Skepticism: An ADO–TCM Systematic Review of Green Signaling in Hospitality Marketing. International Review of Management and Marketing, [S. l.], v. 16, n. 6, p. 347–361, 2026. DOI: 10.32479/irmm.24321. Disponível em: https://econjournals.com/index.php/irmm/article/view/24321. Acesso em: 4 sep. 2026.