SRIVASTAV, Tushar; SINGH, Mridulesh; AHMAD, Sultan. Examining the Relationship between Digital Marketing and Consumer Buying Behaviour towards Electronic Gadgets Using PLS-SEM. International Review of Management and Marketing, [S. l.], v. 16, n. 6, p. 712–725, 2026. DOI: 10.32479/irmm.24232. Disponível em: https://econjournals.com/index.php/irmm/article/view/24232. Acesso em: 4 sep. 2026.