KHADDAM, Amineh A.; ALZGHOUL, Amro; IRTAIMEH, Hani J.; ALI, Ahmad. AI-Enabled Business Intelligence and Digital Marketing Performance: The Roles of Customer Insights and Data-Driven Decision-Making. International Review of Management and Marketing, [S. l.], v. 16, n. 6, p. 1–8, 2026. DOI: 10.32479/irmm.24209. Disponível em: https://econjournals.com/index.php/irmm/article/view/24209. Acesso em: 4 sep. 2026.