JEDI, Mohammad A. L.; ALI, Ahmad; SHKEER, Amged Saleh; AL-SHAIKH, Mustafa S. Digital Capability Alignment and Customer Value Creation: A Dynamic Capabilities Perspective on AI-Enabled Marketing and Supply Chain Analytics. International Review of Management and Marketing, [S. l.], v. 16, n. 5, p. 394–405, 2026. DOI: 10.32479/irmm.24206. Disponível em: https://econjournals.com/index.php/irmm/article/view/24206. Acesso em: 4 jul. 2026.