WEE, Lala Setiany; KODRAT, David Sukardi; TAMBUNAN, Damelina Basauli. When Price Cuts Fail to Pay Off: Behavioral Mechanisms Mediating the Price Reduction-Purchase Behaviour Relationship in Multi-tier Fast-moving Consumer Goods Distribution. International Review of Management and Marketing, [S. l.], v. 17, n. 1, p. 896–907, 2026. DOI: 10.32479/irmm.24172. Disponível em: https://econjournals.com/index.php/irmm/article/view/24172. Acesso em: 1 nov. 2026.