GÖKGÖZ, Kübra; BOZKURT, Yasemin. The Effect of Authenticity and Creativity in Advertising: How Digital Advertisements Shape Perceived Brand Authenticity and Brand Image. International Review of Management and Marketing, [S. l.], v. 16, n. 5, p. 207–220, 2026. DOI: 10.32479/irmm.24038. Disponível em: https://econjournals.com/index.php/irmm/article/view/24038. Acesso em: 4 jul. 2026.