KULDAŞ, Erkut. The Mediating Role of Brand Image in the Effect of Attitudes Toward Activist Advertising on Customer Loyalty. International Review of Management and Marketing, [S. l.], v. 16, n. 5, p. 381–393, 2026. DOI: 10.32479/irmm.24012. Disponível em: https://econjournals.com/index.php/irmm/article/view/24012. Acesso em: 4 jul. 2026.