WANG, Luhan; DEVASIA, Syriac Nellikunnel. Unpacking the Impact of Digital Transformation on Consumer Purchase Intention: The Mediating Mechanism of Brand Loyalty in China’s Established Cosmetic Sector. International Review of Management and Marketing, [S. l.], v. 16, n. 5, p. 566–580, 2026. DOI: 10.32479/irmm.23982. Disponível em: https://econjournals.com/index.php/irmm/article/view/23982. Acesso em: 4 jul. 2026.