XU, Wencong; OSMAN, Syuhaily; HARON, Sharifah Azizah; JAAFAR, Nur Aqilah Amalina. The Mechanism Influencing Impulsive Buying Behavior in Live Streaming Commerce: From the Perspectives of Live Streaming Characteristics and Consumers’ Psychological States. International Review of Management and Marketing, [S. l.], v. 16, n. 6, p. 543–558, 2026. DOI: 10.32479/irmm.23965. Disponível em: https://econjournals.com/index.php/irmm/article/view/23965. Acesso em: 4 sep. 2026.