YAMBURI, Samatha; PRASAD, U. Devi. Purchase Intention in India: A Systematic Review of Branding, Experiential, and Digital Determinants (2009-2026). International Review of Management and Marketing, [S. l.], v. 16, n. 5, p. 647–657, 2026. DOI: 10.32479/irmm.23899. Disponível em: https://econjournals.com/index.php/irmm/article/view/23899. Acesso em: 4 jul. 2026.