HONG, Yeoh Weng; TECK, Tan Seng; SONAR, Pradeep Ramesh; TALI, Altaf. Sustainable Marketing Practices in the Indian FMCG Sector: SLR and Insights from Consumer Behaviour (2015-2025). International Review of Management and Marketing, [S. l.], v. 16, n. 5, p. 321–332, 2026. DOI: 10.32479/irmm.23861. Disponível em: https://econjournals.com/index.php/irmm/article/view/23861. Acesso em: 4 jul. 2026.