PALTOORAM, Calvin; BISSCHOFF, Christo; BOTHA, Christoff. A Model to Measure Brand Loyalty at Private Higher Education Institutions in South Africa. International Review of Management and Marketing, [S. l.], v. 16, n. 6, p. 9–21, 2026. DOI: 10.32479/irmm.23808. Disponível em: https://econjournals.com/index.php/irmm/article/view/23808. Acesso em: 4 sep. 2026.