DARSON, Mohamad Daim; HASSAN, Mohd Sufiean; ADANAN, Akmal; IZZAT, Mohd Adib; SEMAN, Ruziah. How Event Quality Shapes Behavioural Intention: Perceived Value as an Evaluative Mechanism among Female Attendees. International Review of Management and Marketing, [S. l.], v. 16, n. 5, p. 718–728, 2026. DOI: 10.32479/irmm.23783. Disponível em: https://econjournals.com/index.php/irmm/article/view/23783. Acesso em: 4 jul. 2026.